{"id":3492,"date":"2006-12-17T01:01:00","date_gmt":"2006-12-17T01:01:00","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=3492"},"modified":"2017-12-09T16:49:49","modified_gmt":"2017-12-09T22:49:49","slug":"wine-marketers-targeting-children","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2006\/12\/17\/wine-marketers-targeting-children\/","title":{"rendered":"Wine Marketers Targeting Children"},"content":{"rendered":"<p><a href=\"http:\/\/sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2006\/12\/15\/WIGALMRLO81.DTL\" target=\"_new\">BEYOND ANIMAL MAGNETISM: The lesson of critter labels: Drinkers judge wine by what&#8217;s on the bottle<\/a>:<\/p>\n<blockquote><p>Three Blind Moose, Four Emus, Funky Llamas. A menagerie of critter labels on wines has emerged in the past three years, all hoping to emulate the success of a certain Yellow Tailed marsupial. In 2005, these wines locked up $605 million in sales, and average sales of 77 new animal labels launched since 2003 more than doubled those of their non-critter rivals, according to ACNielsen. So, it seems, what&#8217;s on the label does make a difference.<\/p><\/blockquote>\n<p>Put a camel on a pack of cigarettes, and you&#8217;re targeting children.  So I got some bad news for the wine marketing crowd when the Round All Corners Society picks up on this tidbit of research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEYOND ANIMAL MAGNETISM: The lesson of critter labels: Drinkers judge wine by what&#8217;s on the bottle: Three Blind Moose, Four Emus, Funky Llamas. A menagerie of critter labels on wines has emerged in the past three years, all hoping to emulate the success of a certain Yellow Tailed marsupial. In 2005, these wines locked up [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3492","post","type-post","status-publish","format-standard","hentry","category-libations"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"predecessor-version":[{"id":18377,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions\/18377"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}