{"id":30284,"date":"2022-08-31T08:58:11","date_gmt":"2022-08-31T13:58:11","guid":{"rendered":"https:\/\/brianjnoggle.com\/blog\/?p=30284"},"modified":"2022-08-31T08:58:11","modified_gmt":"2022-08-31T13:58:11","slug":"but-it-increased-my-engagement","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2022\/08\/31\/but-it-increased-my-engagement\/","title":{"rendered":"But It Increased My Engagement"},"content":{"rendered":"<p>You know if I get a marketing email entitled <strong>Proof It! How To Be a Better Proofreader<\/strong>, you&#8217;d better believe I&#8217;m proofreading it.<\/p>\n<p>Oh, yes, there&#8217;s the typo.  No, wait, it has two:<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/brianjnoggle.com\/bsgfx\/typo.jpg\"><\/p>\n<p>Also, bullet point items should consistently end with punctuation or not.  Generally, you don&#8217;t want to mix and match&#8211;even if the outlier is an exclamation point!<\/p>\n<p>On the other hand, it did make me read the email more closely than I would have otherwise.  My engagement is up, but my conversion from prospect to sale remains false.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know if I get a marketing email entitled Proof It! How To Be a Better Proofreader, you&#8217;d better believe I&#8217;m proofreading it. Oh, yes, there&#8217;s the typo. No, wait, it has two: Also, bullet point items should consistently end with punctuation or not. Generally, you don&#8217;t want to mix and match&#8211;even if the outlier [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-30284","post","type-post","status-publish","format-standard","hentry","category-advertisements"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/30284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=30284"}],"version-history":[{"count":2,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/30284\/revisions"}],"predecessor-version":[{"id":30286,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/30284\/revisions\/30286"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=30284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=30284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=30284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}