{"id":2885,"date":"2006-01-08T04:14:00","date_gmt":"2006-01-08T04:14:00","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=2885"},"modified":"2017-12-22T09:38:45","modified_gmt":"2017-12-22T15:38:45","slug":"marketing-tip","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2006\/01\/08\/marketing-tip\/","title":{"rendered":"Marketing Tip"},"content":{"rendered":"<p>Although I am not a highly-paid marketing professional (I am merely a highly-paid technology professional who works for a marketing company), I&#8217;d like to proffer the following tip that might seem like a good idea, if not the obvious:<\/p>\n<p><center><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.brianjnoggle.com\/bsgfx\/zeroone.jpg\" width=\"600\" alt=\"Pepsi One, Coca-Cola Zero\"><br \/><i>Pepsi One, Coca-Cola Zero<\/i><\/center><\/p>\n<p>Never, ever name your product so that, if it&#8217;s placed side by side with its equivalent product from your competitor, it sounds as though you&#8217;ve just lost a tightly-contested ballgame.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although I am not a highly-paid marketing professional (I am merely a highly-paid technology professional who works for a marketing company), I&#8217;d like to proffer the following tip that might seem like a good idea, if not the obvious: Pepsi One, Coca-Cola Zero Never, ever name your product so that, if it&#8217;s placed side by [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2885","post","type-post","status-publish","format-standard","hentry","category-life"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/2885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=2885"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/2885\/revisions"}],"predecessor-version":[{"id":18981,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/2885\/revisions\/18981"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=2885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=2885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=2885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}