{"id":16716,"date":"2017-07-05T08:42:06","date_gmt":"2017-07-05T13:42:06","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=16716"},"modified":"2017-07-05T08:42:06","modified_gmt":"2017-07-05T13:42:06","slug":"thats-a-bold-email-subject-line-cotton","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2017\/07\/05\/thats-a-bold-email-subject-line-cotton\/","title":{"rendered":"That&#8217;s A Bold Email Subject Line, Cotton"},"content":{"rendered":"<p>An email touting a Webinar:<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/brianjnoggle.com\/bsgfx\/kasperskyagent.jpg\"><\/p>\n<p>&#8220;Kaspersky-KSV -How a Light Agent Gives You More Capabilities.&#8221;  I dunno, putting &#8220;Kaspersky&#8221; and &#8220;agent&#8221; in the same sentence <em>when marketing Kaspersky<\/em> seems a little risky given recent news headlines that do the same, such as <a href=\"http:\/\/www.chicagotribune.com\/news\/nationworld\/ct-kaspersky-cyber-russia-spy-agency-20170703-story.html\" target=\"_new\">Documents could link Russian cybersecurity firm Kaspersky to FSB spy agency<\/a>.<\/p>\n<p>But who knows?  Maybe any publicity is good publicity, and marketing people who might find themselves out of work soon can disavow any particular email subject line in five seconds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An email touting a Webinar: &#8220;Kaspersky-KSV -How a Light Agent Gives You More Capabilities.&#8221; I dunno, putting &#8220;Kaspersky&#8221; and &#8220;agent&#8221; in the same sentence when marketing Kaspersky seems a little risky given recent news headlines that do the same, such as Documents could link Russian cybersecurity firm Kaspersky to FSB spy agency. But who knows? [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-16716","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/16716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=16716"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/16716\/revisions"}],"predecessor-version":[{"id":16717,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/16716\/revisions\/16717"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=16716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=16716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=16716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}