{"id":15426,"date":"2016-06-20T05:49:01","date_gmt":"2016-06-20T10:49:01","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=15426"},"modified":"2016-06-20T05:49:01","modified_gmt":"2016-06-20T10:49:01","slug":"i-know-something-this-financial-reporter-doesnt-know","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2016\/06\/20\/i-know-something-this-financial-reporter-doesnt-know\/","title":{"rendered":"I Know Something This Financial Reporter Doesn&#8217;t Know"},"content":{"rendered":"<p><a href=\"http:\/\/www.stltoday.com\/business\/local\/after-the-refi-boom-can-quicken-keep-rocketing-higher\/article_ea800850-c000-5639-a474-5b0d4207b1ff.html\" target=\"_blank\">After the refi boom, can Quicken keep rocketing higher?<\/a>:<\/p>\n<blockquote><p>Quicken Loans Inc, once an obscure online mortgage player, seized on the refinancing boom to become the nation\u2019s third largest mortgage lender, behind only Wells Fargo &#038; Co and JPMorgan Chase &#038; Co.<\/p>\n<p>Now, with the refi market saturated, Quicken faces a pivotal challenge \u2014 convincing home buyers to trust that emotional transaction to a website instead of the banker next door.<\/p><\/blockquote>\n<p>Want to know what I know?  <a href=\"http:\/\/www.quickenloans.com\/press-room\/2002\/06\/20\/intuit-signs-agreement-sell-quicken-loans-business\/\" target=\"_blank\">Quicken and Quicken Loans are two different companies<\/a>.  So to call Quicken Loans &#8220;Quicken&#8221; is very, very inaccurate and to disparage it is probably bad for Intuit and its stock price, the company that owns Quicken.<\/p>\n<p>How do I know?  I once tested an online program for Quicken Loans and reviewed its trademarks and appropriate branding.  You see, I work in software quality assurance, where getting things right is important, unlike journalism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the refi boom, can Quicken keep rocketing higher?: Quicken Loans Inc, once an obscure online mortgage player, seized on the refinancing boom to become the nation\u2019s third largest mortgage lender, behind only Wells Fargo &#038; Co and JPMorgan Chase &#038; Co. Now, with the refi market saturated, Quicken faces a pivotal challenge \u2014 convincing [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-15426","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/15426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=15426"}],"version-history":[{"count":2,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/15426\/revisions"}],"predecessor-version":[{"id":15428,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/15426\/revisions\/15428"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=15426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=15426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=15426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}