{"id":14422,"date":"2015-04-17T05:23:28","date_gmt":"2015-04-17T10:23:28","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=14422"},"modified":"2015-04-17T05:23:28","modified_gmt":"2015-04-17T10:23:28","slug":"it-makes-sense-in-a-corporate-marketing-sort-of-way","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2015\/04\/17\/it-makes-sense-in-a-corporate-marketing-sort-of-way\/","title":{"rendered":"It Makes Sense In A Corporate Marketing Sort Of Way"},"content":{"rendered":"<p><a href=\"http:\/\/www.stltoday.com\/business\/local\/brown-shoe-to-rebrand-itself-as-caleres\/article_b02a5fdc-ac37-5343-8570-42fc973b0b4c.html\" target=\"_blank\">Brown Shoe to rebrand itself as Caleres<\/a>:<\/p>\n<blockquote><p>One of St. Louis\u2019 oldest public companies, Brown Shoe, is stepping out with a new name, Caleres.<\/p>\n<p>Brown has been part of the corporate name since the company\u2019s founding in 1878. Next month, however, that name will be dropped once shareholders approve the change on May 28.<\/p>\n<p>\u201cBrown Shoe doesn\u2019t conjure up the image of who we are today,\u201d Brown Shoe\u2019s CEO, president and chairwoman Diane Sullivan said in an interview. \u201cOur name has to be more than a name \u2014 it must be managed as a brand. It\u2019s hard to be emotional about a brown shoe.\u201d<\/p><\/blockquote>\n<p>&#8216;Caleres&#8217; conjures up what, exactly?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brown Shoe to rebrand itself as Caleres: One of St. Louis\u2019 oldest public companies, Brown Shoe, is stepping out with a new name, Caleres. Brown has been part of the corporate name since the company\u2019s founding in 1878. Next month, however, that name will be dropped once shareholders approve the change on May 28. \u201cBrown [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-14422","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/14422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=14422"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/14422\/revisions"}],"predecessor-version":[{"id":14423,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/14422\/revisions\/14423"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=14422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=14422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=14422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}