![](\"https:\/\/brianjnoggle.com\/bsgfx\/drivethrupickup.jpg\")
<\/p>\nWith McDonald’s recent innovations in having double order boxes in their drive-through lanes but still only one set of windows, they’ve codified a practice that should fill them with shame: asking someone in the car to please pull forward.<\/p>\n
<\/p>\n
Let’s unpack just how disparate these words are when jumbled together.<\/p>\n
For starters, once you’ve been asked to park, it’s not longer a drive-thru. Man, how I hate to misspell it to keep up with the current marketing-based illiteracy. But if you park your car and someone brings you your food, it’s car-hop service, not a drive through. I go to a drive through because I want immediacy. I want to grab a sack of food I’ll regret later and be on my way. I don’t want a moment to reflect on the significance of signage at McDonald’s. If I had this much time, I’d have stopped at Sonic.<\/p>\n
Priority? Obviously, my priority was continuing to keep in motion. If we’d adhered to my<\/em> priorities, I’d be a mile or so down the county highway by now. No, my sitting here fits with McDonald’s<\/em> priorities of getting more money in the cash register inside the window by shuttling people through with ever-increasing speed. Obviously, it’s past the point where they can adequately service the customers in a timely fashion. Also, note I’m parked in the second<\/em> pull-ahead spot. I’m not even the top priority among the secondary priority customers.<\/p>\n A drive-through pick-up? The very concept wars with itself. And it’s not a pick-up<\/em> except when I’m parked there. It’s a quick toss of a sack through the car window before the employee runs back into the McDonald’s before you discover the error in the order. At the normal drive-through window, you can sort through the sack and account for the received goods. If there’s a discrepancy–because, as Leo Goetz says, they make mistakes in the drive-through–you’re right there at the window to demand remediation.<\/p>\n When you’re at #2 Drive-Thru Priority Pick-Up and the employee has run back inside and out the back door for a smoke break, you’ve got to further impede your vehicular progress by exiting your car<\/em> and going inside to get your missing cheeseburger.<\/p>\n Suddenly, your exclusive “priority” “drive-through” experience involves walking into the store.<\/p>\n Bah. I’m glad I’ve mostly put drive-through dining in my rear view mirror.<\/p>\n","protected":false},"excerpt":{"rendered":" With McDonald’s recent innovations in having double order boxes in their drive-through lanes but still only one set of windows, they’ve codified a practice that should fill them with shame: asking someone in the car to please pull forward. Let’s unpack just how disparate these words are when jumbled together. For starters, once you’ve been […]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-13321","post","type-post","status-publish","format-standard","hentry","category-life"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/13321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=13321"}],"version-history":[{"count":3,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/13321\/revisions"}],"predecessor-version":[{"id":13324,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/13321\/revisions\/13324"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=13321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=13321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=13321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}