![\"Book](\"https:\/\/brianjnoggle.com\/bsgfx\/winningthroughintimidation.jpg\")
<\/a>This book<\/a> is a 1970s-era business book designed to help you understand the cut-throat world of business where everyone you do business with is out to get you, and how you can adopt a strong posture to defend yourself against these tactics and intimidate them into honoring their commitments. Ringer was a business real-estate salesman in the era where the Dirty Harry movies were contemporary commentaries and the apartment buildings he sold were bedecked in shag carpeting, avocado appliances, and bead curtains.<\/p>\nThat said, it’s a worthwhile book once you re-orient the book’s focus to a more realistic worldview (where not all businesspeople are sharks). It has valuable lessons in attitude focus and sustenance (Theory of Sustenance of a Positive Attitude through the Assumption of a Negative Result<\/em>) and a number of good lessons in professional image presentation and management. So you can still find something in the book worth remembering almost 30 years later. As a matter of fact, Ringer refocused and rereleased the book this century as To Be or Not To Be Intimidated<\/a><\/em>.<\/p>\n It’s a quick enough read, engaging in prose and laden with a couple of life lessons and the philosophy interspersed with real-life stories of deals that Ringer closed and how they proved his pudding.<\/p>\n Additionally, he invokes Ayn Rand in the first sentence.<\/em> Turns out, he’s still alive and an active advocate of laissez-faire capitalism with a very nice looking Web site<\/a> and everything.<\/p>\n I’m glad to have read it, and I’m a bit amazed to find out how collectible this mass market paperback is.<\/p>\n (Oh, yeah, and I did a parallel review for IT industry folks over at QA Hates You<\/a> if you’re so inclined.)<\/p>\n Books mentioned in this review:<\/b>
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