{"id":11843,"date":"2012-08-25T19:58:06","date_gmt":"2012-08-26T00:58:06","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=11843"},"modified":"2012-08-25T19:58:06","modified_gmt":"2012-08-26T00:58:06","slug":"book-report-the-dumbest-moments-in-business-history-edited-by-adam-horowitz-and-the-editors-of-business-2-0-2001","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2012\/08\/25\/book-report-the-dumbest-moments-in-business-history-edited-by-adam-horowitz-and-the-editors-of-business-2-0-2001\/","title":{"rendered":"Book Report: <i>The Dumbest Moments in Business History<\/i> edited by Adam Horowitz and the editors of Business 2.0 (2001)"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/B002J7SUI6\/ref=as_li_tf_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B002J7SUI6&#038;linkCode=as2&#038;tag=stlbrianj-20\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/brianjnoggle.com\/bsgfx\/dumbestmomentsinbusinesshistory.jpg\" width=\"100\" alt=\"Book cover\" align=\"left\" hspace=\"4\"><\/a>  I had hoped that <a href=\"http:\/\/www.amazon.com\/gp\/product\/B002J7SUI6\/ref=as_li_tf_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B002J7SUI6&#038;linkCode=as2&#038;tag=stlbrianj-20\" target=\"_blank\">this book<\/a> would be akin to <a href=\"https:\/\/brianjnoggle.com\/blog\/2012\/05\/15\/book-report-dear-valued-customer-you-are-a-loser-by-rick-broadhead-2004\/\" target=\"_blank\"><em>Dear Customer: You Are A Loser<\/em><\/a> so I could get double duty out of it and to post a blog entry on QAHY about it (such as <a href=\"http:\/\/qahatesyou.com\/wordpress\/2012\/05\/book-report-dear-valued-customer-you-are-a-loser-by-rick-broadhead-2004\/\" target=\"_blank\">this<\/a>, which apparently actually <em>sold<\/em> a copy of the title to my benefit).<\/p>\n<p>\tOh, but no.<\/p>\n<p>Instead, this book is a collection of short anecdotes about bad business ideas throughout history (this just in:  Tulip futures in Holland hundreds of years ago&#8211;what up with that?) and out-of-context quotes from luminaries and businessmen (hey, it&#8217;s 2001: let&#8217;s throw something in from Bill Gates!  Hah!  I didn&#8217;t get it, and neither will most people who weren&#8217;t at the Microsoft convention!).  Worse, in a lot of cases, the anecdotes seem anti-capitalist (Martha Stewart got hers for insider trading on the ImClone thing!  Neener neener neener!  Although in truth she was convicted for conspiracy and obstruction of justice).  I mean, what sort of magazine is <em>Business 2.0<\/em> to revel in that?<\/p>\n<p>Oh, a <em><a href=\"http:\/\/en.wikipedia.org\/wiki\/Business_2.0\" target=\"_blank\">failed magazine<\/a><\/em>.  Right.<\/p>\n<p>(Full disclosure: I was a subscriber there at the end, when they killed it and sent me <em>Fortune<\/em> magazine to fill the subscription instead.)<\/p>\n<p>At any rate, it&#8217;s a brief read for an idea book, but not something worth spending a lot of review time on, and not something I enjoyed all that much, really.<\/p>\n<p align=\"center\"><b>Books mentioned in this review:<\/b><br \/>\n<iframe src=\"http:\/\/rcm.amazon.com\/e\/cm?t=stlbrianj-20&#038;o=1&#038;p=8&#038;l=as1&#038;asins=B002J7SUI6&#038;ref=tf_til&#038;fc1=000000&#038;IS2=1&#038;lt1=_blank&#038;m=amazon&#038;lc1=0000FF&#038;bc1=FFFFFF&#038;bg1=FFFFFF&#038;f=ifr\" style=\"width:120px;height:240px;\" scrolling=\"no\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had hoped that this book would be akin to Dear Customer: You Are A Loser so I could get double duty out of it and to post a blog entry on QAHY about it (such as this, which apparently actually sold a copy of the title to my benefit). Oh, but no. Instead, this [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[],"class_list":["post-11843","post","type-post","status-publish","format-standard","hentry","category-book-report","category-books"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/11843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=11843"}],"version-history":[{"count":4,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/11843\/revisions"}],"predecessor-version":[{"id":11847,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/11843\/revisions\/11847"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=11843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=11843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=11843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}