When The Marketer Uses Your Middle Name, You’d Better Listen

I got this in the mail today:

When my sainted mother called me both names, I’d best heed!

A mail merge that somehow picks up both the first name and the middle name field or a miskey where both were put into the first name field? Not as binding.

Although my mother was the one to initially sign me up for AAA when I got my first car lo, those twenty some years ago. Yes, I was a late driver.

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