An article about the principals, past and present, of Lululemon, an athletic apparel manufacturer and retailer, delves into their Objectivist-themed principles:
Potdevin has created a fiercely loyal group with virtually no ties to the founder. The only thing that’s the same: Wilson’s insular culture (Atlas Shrugged still adorns company bookshelves). The new human resources chief, Gina Warren, a whispery-voiced ex-Nike executive, likes to refer to the staff as a “collective.”
You might think it poor Objectivism to call your brain trust a “collective.” As you know, gentle reader, Ayn Rand was an individualist of the first order and railed against altruism and collectivism in everything she wrote–for Pete’s sake, in the middle of her signature, on every check she signed in her life, it says Ayn Collectivism is for Sissies Rand.
But what only real serious Objectivist students and excommunicants such as your humble narrator know, Ayn Rand referred to her circle of students in the 1960s and 1970s as "The Collective".
So the HR Chief at Lululemon is a serious Objectivist indeed, whether the Forbes writer knows it or not.
Full disclosure: I own Lululemon stock. Not so much because I like Objectivists, but I do like yoga pants and wish my beautiful wife would buy more. For our future.
